Posts Tagged ‘ usability ’

iPad: Everything Email Marketers need to know on the day of its UK launch
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The title of this blog post has probably made you wonder what on earth I’m going to preach about this time. There can’t be lots of hidden and unknown approaches to improving email performance when looking at your creative in isolation, can there? Well, no. There aren’t actually, and I’m feeling a little bit...
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I recently set about the simple task of reviewing calls to action, as part of some multivariate testing to try to increase email click rates for one of my biggest clients. I looked at options for buttons, text links, banners, header, footer and so on for a good few hours, and to be quite...
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No matter how robust and high-performing your email design templates are, we all see click-through rates drop off from time to time. Sometimes this happens when an email template is being used beyond maturity. Prospects become so accustom to your layout, that they begin to switch off. Sometimes it’s just because the proposition/offer you’re...
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