Posts Tagged ‘ Email Marketing ’

iPad: Everything Email Marketers need to know on the day of its UK launch
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The title of this blog post has probably made you wonder what on earth I’m going to preach about this time. There can’t be lots of hidden and unknown approaches to improving email performance when looking at your creative in isolation, can there? Well, no. There aren’t actually, and I’m feeling a little bit...
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For the last 6 months or so, we’ve all seen numerous posts about social media and email marketing crop up all over the web. There’s no doubt that the two “channels” are capable of using sibling-power to maximize engagement, but there are barriers – email content is not as accessible as it could be,...
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I recently set about the simple task of reviewing calls to action, as part of some multivariate testing to try to increase email click rates for one of my biggest clients. I looked at options for buttons, text links, banners, header, footer and so on for a good few hours, and to be quite...
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Last week, i wrote an article titled “Email Marketing, where are we now and where are we going in 2010?” and I received quite a few comments, emails, tweets etc that had a recurring theme – It all sounds great, but there’s a lack of budget & lack of knowledge in most companies and...
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No matter how robust and high-performing your email design templates are, we all see click-through rates drop off from time to time. Sometimes this happens when an email template is being used beyond maturity. Prospects become so accustom to your layout, that they begin to switch off. Sometimes it’s just because the proposition/offer you’re...
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