Posts Tagged ‘ Email Marketing Strategy ’

iPad: Everything Email Marketers need to know on the day of its UK launch
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For the last 6 months or so, we’ve all seen numerous posts about social media and email marketing crop up all over the web. There’s no doubt that the two “channels” are capable of using sibling-power to maximize engagement, but there are barriers – email content is not as accessible as it could be,...
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I recently set about the simple task of reviewing calls to action, as part of some multivariate testing to try to increase email click rates for one of my biggest clients. I looked at options for buttons, text links, banners, header, footer and so on for a good few hours, and to be quite...
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Last week, i wrote an article titled “Email Marketing, where are we now and where are we going in 2010?” and I received quite a few comments, emails, tweets etc that had a recurring theme – It all sounds great, but there’s a lack of budget & lack of knowledge in most companies and...
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