How to segment & target prospects to deliver great results if you have a small Email Marketing budget

January 12, 2010
By Philip Storey

Last week, i wrote an article titled “Email Marketing, where are we now and where are we going in 2010?” and I received quite a few comments, emails, tweets etc that had a recurring theme – It all sounds great, but there’s a lack of budget & lack of knowledge in most companies and...
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Three quick wins to increase click-through rates for Email Marketing designers

January 8, 2010
By Philip Storey

No matter how robust and high-performing your email design templates are, we all see click-through rates drop off from time to time. Sometimes this happens when an email template is being used beyond maturity. Prospects become so accustom to your layout, that they begin to switch off. Sometimes it’s just because the proposition/offer you’re...
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Email Marketing – Where are we now, and where are we going in 2010?

January 7, 2010
By Philip Storey
Email Marketing – Where are we now, and where are we going in 2010?

Firstly, hello! For those of you that don’t know me, I’m an email marketing specialist from London, England. I’m also consulting businesses on mobile and online innovation, social media, and how these can be combined with email to produce great campaigns… hence the name, Innovative Email. In a nutshell, I think in 2010 we...
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