iPad: Everything Email Marketers need to know on the day of its UK launch
Read more »
Email Marketing
The iPad and what it means for Email Marketing
Email HTML: Code fix to prevent Gmail render issues
Gmail have recently made some changes to their rendering engine. This means that some Email Marketers will have noticed changes to their email creative that previously rendered perfectly in this scenario. So, how do you fix it? Well, if you are already building your emails 100% correctly, then you won’t have noticed any difference....
Read more »
Social Email – Why it’s vital that email ‘goes social’ in 2010
For the last 6 months or so, we’ve all seen numerous posts about social media and email marketing crop up all over the web. There’s no doubt that the two “channels” are capable of using sibling-power to maximize engagement, but there are barriers – email content is not as accessible as it could be,...
Read more »
Change your calls to action & see your click-through rates soar
I recently set about the simple task of reviewing calls to action, as part of some multivariate testing to try to increase email click rates for one of my biggest clients. I looked at options for buttons, text links, banners, header, footer and so on for a good few hours, and to be quite...
Read more »
How to segment & target prospects to deliver great results if you have a small Email Marketing budget
Last week, i wrote an article titled “Email Marketing, where are we now and where are we going in 2010?” and I received quite a few comments, emails, tweets etc that had a recurring theme – It all sounds great, but there’s a lack of budget & lack of knowledge in most companies and...
Read more »
Three quick wins to increase click-through rates for Email Marketing designers
No matter how robust and high-performing your email design templates are, we all see click-through rates drop off from time to time. Sometimes this happens when an email template is being used beyond maturity. Prospects become so accustom to your layout, that they begin to switch off. Sometimes it’s just because the proposition/offer you’re...
Read more »
Email Marketing – Where are we now, and where are we going in 2010?
Firstly, hello! For those of you that don’t know me, I’m an email marketing specialist from London, England. I’m also consulting businesses on mobile and online innovation, social media, and how these can be combined with email to produce great campaigns… hence the name, Innovative Email. In a nutshell, I think in 2010 we...
Read more »
Innovative Email
- The iPad and what it means for Email Marketing
- Email HTML: Code fix to prevent Gmail render issues
- Unlock the secrets behind email marketing creative improvements
- Social Email – Why it’s vital that email ‘goes social’ in 2010
- Change your calls to action & see your click-through rates soar
- How to segment & target prospects to deliver great results if you have a small Email Marketing budget
- Three quick wins to increase click-through rates for Email Marketing designers
- Email Marketing – Where are we now, and where are we going in 2010?